Thema 05: E-Mail and Web Tracking – Detection and Prevention

E-Mail and Web Tracking – Detection and Prevention

You can work on technical topics, or data science, or user studies.

** We now have an email tracking detection prototype! (Using machine learning / AI)**

Earlier topics in this area included:

(1) User Reaction to Online Tracking / Acceptance of a Anti-Tracking Tool - Design of Questionnaire and Experiments

(2) Email Tracking in Online Marketing

Continue and extend previous experiments on email tracking. Data analysis.

(3) User Tracking on Websites

Continue and extend previous experiments, investigate the Trackers and tracking networks.

https://www.cosic.esat.kuleuven.be/fpdetective/

(4) Understanding Tracking and Spam Email Content through e-Commerce

Create fake e-mail accounts. Use them to create accounts on top commercial websites (e.g., http://www.alexa.com/topsites/category/Top/Shopping) ;

Optional: perform analysis on the e-mails that we collected.

(5) Artificial Intelligence / Data Mining for Tracking Detection

(6) Improve our Prototype

E-Mail and Web-Tracking: Empirical Analysis, Privacy, Project on Researchgate (including a collection of Starter Literature):

https://www.researchgate.net/project/E-Mail-and-Web-Tracking-Empirical-Analysis-Privacy-Impact-Countermeasures

Literature Survey on Web Tracking

https://www.researchgate.net/publication/319650216_Web_Tracking_-_A_Literature_Review_on_the_State_of_Research

E-Mail Tracking (and Countermeasures)

https://www.researchgate.net/publication/308611619_E-Mail_Tracking_Status_Quo_and_Novel_Countermeasures

https://www.researchgate.net/publication/325284428_Robust_Identification_of_Email_Tracking_A_Machine_Learning_Approach